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5 Old Round Hill LaneGreenwich, CT 06831$10,500,000
Essentially, Rolls Royce North America turned this home into a RR show gallery - which included having several RR models onsite for test-drives. They invited several of their best clients for this experience, which also included cocktails & hors d'oeuvres as well as other luxury experiences. Naturally, this was a target audience for a house the caliber of 5 Old Round Hill Lane - so I was able to provide tours of the home to their clients.
I was also able to invite my clients to the Rolls Royce experience, as well as for a tour of this home. Overall, this event was a perfect pairing of ultra-luxury automobiles and ultra-luxury real estate. It shined a bright light on this $10M+ listing with the target audience, and it elevated my luxury brand with my clients - and exposed my luxury brand to Rolls Royce's clients. My sellers were also quite impressed with this type of an event at their home.
They are Rolls Royce clients themselves, so they understand that this is a very exclusive audience - and were happy to host these people in their home; especially as it was on the market for sale. Overall, it was a way to get over 50 ultra wealthy people to tour this $10M+ home over a 2-day period. While the buyers of this house did not attend the event, they were well aware that this house was the site of this event - and were quite impressed by that fact.
